Why we buy: the science of shopping

why we buy: the science of shopping

  • By:Paco Underhill
  • ISBN:0684849143
  • Publication Type: Simon & Schuster
  • Category: Business & Economics
  • Condition:Very Good
  • No Of Pages:256
  • Specification:Hardcover, dustjacket, title image vary.
  • Release Date:
  • Price:Rs 1,170.00
  • Price
  • Rs1,170.00

    Hardcover, dustjacket, title image vary.


An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.

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