Analysis for Marketing Planning

Analysis for Marketing Planning

  • By:Donald R. Lehmann
  • ISBN:0071263632
  • Publication Type: Irwin/McGraw-Hill
  • Category: Marketing
  • Condition:Like New
  • No Of Pages:255
  • Specification:Title may change
  • Release Date:1st Jan 2008
  • Price:Rs 280.00
  • Price
    Specifications
     
  • Rs280.00

Description

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

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