Customers Mean Business

Now you can listen in on exactly what these companies told us about: * How to disengage from unprofitable customers * Why customer complaints are actually good * How to select the right customers * How to select the right customers * How to cultivate employees who truly want to serve customers * How to appeal to what customers want in a service transaction - security, control, and self-esteem Here is the gold mined from interviews with people from companies known worldwide for their dedication to customers. With this wealth of experience, amplified by their information management work with companies all over the world, Unruh and the Unisys team developed a highly focused, six-stage process they call Customerize, and it is described here is clear, simple steps. The real-life stories that flesh out the framework are not sanitized case studies. These are the voices of people of the front lines.