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Packaging as an Effective Marketing Tool
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By:
Bill Stewart
ISBN:
1858020999
Publication Type:
CRC Press
Category:
Marketing
Condition:
Like New
No Of Pages:
200
Specification:
Title may change
Release Date:
1st Jan 1995
Price:
Rs 300.00
Description
Traditionally, packaging has been the responsibility of specialist designers and suppliers. And ensuring cost effective packaging has been left to production, purchasing and packaging engineering departments. The importance of brand values in packaging is now recognized. With the dominance of self-service outlets the pack is the "silent salesman." Its effective use is vital to a successful marketing strategy. Whether you are working on an existing or new product, or venturing into new markets, packaging is a critical consideration. It will enable you to direct the focus of packaging design to improve design and cut costs. Guidelines are contained for you to achieve the optimum balance between packaging costs and sales performance. You will be shown how to think through the options prior to and during design work as well as how to maximize your own vital contribution.
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