Effective business communications

effective business communications

  • By:Herta A. Murphy
  • ISBN:007044398x
  • Publication Type: McGraw-Hill/Irwin
  • Category: Textbooks (Business & Mgmt)
  • Condition:Very Good
  • No Of Pages:617
  • Specification:
  • Release Date:1st Jan 1997
  • Price:Rs 250.00

Description

The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed.

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