Packaging strategy. winning the consumer (hardcover)

packaging strategy. winning the consumer (hardcover)

  • By:Mona Doyle
  • ISBN:1566762987
  • Publication Type: CRC PressI Llc
  • Category: Business & Economics
  • Condition:Brand New
  • No Of Pages:179
  • Specification:Hb
  • Release Date:
  • Price:Rs 1,050.00
  • Price
    Specifications
     
  • Rs1,050.00

    Hb

Description

A kaleidoscope of perspectives for packagers and marketers. Among them are research to ensure successful packaging, solid waste and environmental trade-offs, copycat packaging, why a package should be red and white, the role of design, and the consumer side.

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