The Bright Stuff. How innovative people and technology can make the old economy new

Take innovation to the heart of your business: a practical, detailed roadmap!-- What you can learn from the attack of the dot-coms -- and the counterattack of the giants! -- How to co-create outstanding new business processes with your customers and clients.-- In-depth case studies: Amazon, Barnes & Noble, Schwab, Merrill Lynch, Wal-Mart, and more.This book presents a practical, detailed roadmap for bringing today's most creative and innovative environments to any company -- new or traditional! Tomorrow's real winners will be traditional companies who leverage the best Net-centered innovations and possibilities in their own businesses. This book focuses on the unprecedented power of collaboration that the Internet has unleashed, showing you how to co-create innovative new business processes and products together with your customers and clients. Drawing on research at Insead, one of the world's leading business schools, this book introduces new techniques for mastering the knowledge/innovation cycle, and making innovation central to your growth strategy. It contains in-depth case studies of GM and Auto-by-Tel, Amazon and Barnes and Noble, Wal-Mart, Schwab, E*Trade, and Merrill Lynch, showing how dot.coms attacked traditional enterprises, how those businesses fought back, and how you can apply the lessons learned by all these companies. For managers at all levels who are seeking to drive greater innovation throughout their organizations.