The Keystone Advantage. What the new dynamics ofbusiness ecosystems mean for starategy, innovation

In biological ecosystems, 'keystone' species maintain the healthy functioning of the entire system. Why? Because their own survival depends on it. This book argues that business ecosystems work in much the same way-one company's success depends on the success of its partners. Based on more than 10 years of research and practical experience within industries from retail to automotive to software, The Keystone Advantage outlines a framework that goes beyond maximizing internal competencies to leveraging the collective competencies of one's entire network for competitive advantage. Marco Iansiti is the David Sarnoff Professor of Business Administration at Harvard Business School and cochair of Harvard's Ph.D. Program in Information Technology and Management. Roy Levien is an inventor at Intellectual Ventures, an intellectual property fund, and the manager and principal of Keystone Advantage LLC, a technology consultancy.