The Next Economy

"Eye-opening and thought-provoking . . . shows how to navigate the rubble with our sanity intact."--David F. D'Alessandro, bestselling author of Brand Warfare Marketing guru Elliott Ettenberg explores an emerging business trend. As baby boomers retire, history's biggest spenders will dramatically cut back, forcing retailers to fight harder in dwindling markets. To survive this power shift, The Next Economy provides strategies companies can use to prepare themselves for success in the years ahead--giving them new and exciting ways to triumph in an ever-changing market.