Writing marketing copy to get results

Written in an accessible and jargon-free style, it is full of useful examples and valuable key learning points. The book provides an invaluable basis for the reader to develop his or her own skills and style and offers practical guidance on a wide range of management issues.-- Written in an accessible and jargon-free style, it is full of useful examples and valuable key learning points at the end of each chapter-- It provides an invaluable basis for the reader to develop their own skills and style.-- It offers practical guidance on a wide range of management issues