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Packaging strategy: winning the consumer

packaging strategy: winning the consumer

  • By:Mona Doyle
  • ISBN:1-566762987
  • Publication Type: CRC
  • Category: Business & Economics
  • Condition:Brand New
  • No Of Pages:179
  • Specification:Hardcover. It is one of those books that never become old. From a Review: "Mona Doyle and friends have produced a must-read packaging book. I'm amazed that some of the most innovative manufacturers sometimes fail to design a package that appeals to consumers and aids productivity at retail. If you make products, or sell them. . .read this book." --Paul Higham, Senior Vice President, Marketing and Consumer Communications, Wal-Mart
  • Release Date:2nd Jul 1996
  • Price:Rs 1,050.00
  • Price
    Specifications
     

  • Rs1,050.00

    Hardcover. It is one of those books that never become old. From a Review: "Mona Doyle and friends have produced a must-read packaging book. I'm amazed that some of the most innovative manufacturers sometimes fail to design a package that appeals to consumers and aids productivity at retail. If you make products, or sell them. . .read this book." --Paul Higham, Senior Vice President, Marketing and Consumer Communications, Wal-Mart

Description

The book will be most interesting to people involved in any aspect of the packaging business. This would include critics, such as certain environmental activists, as well as proponents. It would also be of value to legislators and other government officials involved in efforts to regulate or control packaging. There will also be a cadre of interested readers in the universities where faculty and students are working to study and better understand the influence of packaging and other techniques used to influence the reaction of consumers to products in the commercial market.

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