Mass communication

Mass Communication Among its outstanding features, the book: > Reveals the impact of new technologies on mass communication > Encapsulates the basic research works of renowned & learned scholars of mass communication > Encircles the contemporary uptodate of the all concepts of mass communication > Challenges readers to think about the consequences of media's relationship to society > Balances the humanistic, artistic and scientific approaches to mass communication > Introduces the past and contemporary Urdu journalism > Examines the inner workings of such media institutions as advertising and public relations > Helps to understand the techniques of news editorial & feature writing > Provides the complete account of the sufferings of journalism in Pakistan since 1947 > Circumferences the complete information, data & statistics regarding electronic media in Pakistan Indicates the moral, ethical and legal duties of journalists and journalism > Contains a comprehensive glossary of mass media terms