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Buyology truth and lies

buyology truth and lies

  • By:Martin Lindstrom
  • ISBN:9781847940131
  • Publication Type: Currency
  • Category: General Non-Fiction
  • Condition:Brand New
  • No Of Pages:304
  • Specification:Paperback Original Book
  • Release Date:21st Oct 2008
  • Price:Rs 599.00
  • Price
    Specifications
     

  • Rs599.00

    Paperback Original Book

Description

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

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