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Marketing, 3nd edition

Marketing, 3nd edition

  • By:David Mercer
  • ISBN:9780631196389
  • Publication Type: Wiley-Blackwell
  • Category: Marketing
  • Condition:Very Good
  • No Of Pages:576
  • Specification:
  • Release Date:5th Feb 1996
  • Price:Rs 1,170.00
  • Price
    Specifications
     

  • Rs1,170.00

Description

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

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