The political brain

The Political Brain by Drew Westen is a groundbreaking exploration of how emotions — not just logic — shape political decisions. Westen, a leading psychologist and neuroscientist, argues that voters’ choices are driven far more by feelings than by facts. Through engaging research, real political case studies, and insights into American elections, he explains why emotional connection is essential for any political campaign to succeed. The book blends psychology, neuroscience, and politics, offering a fascinating look at how political messages resonate with the human brain. It’s a must-read for students of political science, campaigners, and anyone interested in understanding voter behavior