It's Alive

(NOT FOR SALE IN US AND CANADA) From the bestselling authors of Blur - a defining book of the Information Age - comes an incredible glimpse into the near future and the emerging developments that await. It's Alive prophesises the jolt the world is about to receive as two major forces bring about dramatic economic change. Two decades of investment in information technologies have given rise to an incredibly fast-paced and increasingly volatile business world where the ability to adapt has become a management imperative. Running along side this change, molecular science is now moving out of the laboratories and into the business world - and ultimately into our everyday language. The humble molecule is about to take on the role that the information bit has played in our current era. It will transform the way value is created. It's Alive is a provocative and sophisticated insight into the merging of information systems, biological concepts and technologies, and business innovations and processes. This convergence will erase the boundaries between entities previously regarded as separate: what's real and what's virtual, what's organic and what's inorganic, what's alive and what's not. In order for individuals and businesses to survive and prosper in the permanent volatility that is likely to mark our future, an immediate understanding of the shape of business that awaits us around the corner is essential.