Creating Customers

A radical new approach to face-to-face selling which promises to improve any sales person's turnover by increasing their motivation and self-confidence. Pat Weymes rejects the traditional ""hard sell"" techniques in favor of non- manipulative selling. He stresses the importance of looking at technicques from the buyer's perspective, showing how empathetic selling can provide the foundation of a more productive, long-term seller-client relationship which will yield rewards year after year.