Business and Relationships 1 Title may change The
book continues the discussion around key
opportunities facing public relations, from
convergence and skillset to boardroom recognition
and the pace of change. Its aim is to assert
public relations as a management discipline and
demonstrate its value to organisational success.
Topics include audience insight, employee
advocacy, influencer relations, tools and
technology, agile strategy and business models.
There is also a clear prompt for practitioners to
challenge management teams more and be much less
risk averse.
