Very Good Business Development 1 Title may change
Fromm, president of Barkley & Evergreen
Advertising in Kansas City, believes in breaking
the "rules" of business whenever possible--and his
philosophy has paid off in increased company
profits. Now he reveals the innovative methods
that have helped him achieve success. "Combines
wit, wonderful stories, and a lot of good
commonsense ideas".--Henry W. Bloch, Chairman and
CEO, H&R Block, Inc. (less)
