Burning ambition

In this inspiring book, the anti-smoking guru Allen Carr explains how he overcame his one-hundred-a-day habit and quit smoking for good. After many failed attempts and a lot of perseverance, he discovered the Easyway and it changed his life. But Allen Carr didn't stop there: he was convinced that his was the only effective method and opened a successful chain of clinics to allow others to escape the tobacco trap. Allen Carr has helped millions of people to break the habit but his ambitions reached further than this. He had a vision of the future in which smoking was something we used to do, and he was sure that Easyway would play a large part in this achievement long after his time had passed.