Categories

Want to rent books instead?
Download Urdu audiobooks
   
Advanced
Search

Advertising Management 4th edition

Advertising Management 4th edition

  • By:David A. Aaker
  • ISBN:0130091502
  • Publication Type: Prentice Hall
  • Category: Textbooks (Business & Mgmt)
  • Condition:Very Good
  • No Of Pages:593
  • Specification:image may differ
  • Release Date:1st Jan 1992
  • Price:Rs 1,300.00
  • Price
    Specifications
     

  • Rs1,300.00

    image may differ

Description

This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.

Your Comment