Exploring Corporate Strategy (4th Revised edition).

Exploring Corporate Strategy (4th Revised
edition).

  • By:Gerry Johnson
  • ISBN:9780135256350
  • Publication Type: Prentice Hall
  • Category: Textbooks (Business & Mgmt)
  • Condition:Very Good
  • No Of Pages:873
  • Specification:
  • Release Date:1st Jan 2000
  • Price:Rs 450.00
  • Price
    Specifications
     
  • Rs450.00

Description

This book brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy. Features include: an approach based on economic analysis and planning, and organizational decision-making within a social, political and cultural process; a strongly European/international perspective, with more than 60 company illustrations; an integrated treatment of the cultural context of strategy; coverage of the increasingly important issues of power and process of strategy, formulation and change; a case section comprising 17 studies. The text includes diagrams of key frameworks, chapter introductions, end-of-section work assignments, references and key readings. Features new to the fourth edition include: competences, core competences and links to the value chain; bases of stategy at corporate and business level; global aspects of strategic management; corporate parenting and control; strategic architecture; networks, allians and virtual organizations; the strategic importance of information; and mechanisms of strategic change.

Your Comment