Sales and Marketing 1 Title may change This book
contains a number of solid ideas that any manager
could benefit from using with their team (or with
an entire company) to increase engagement and
results. How to make recognition strategic, how to
help your team put the customer first, how to
define your values to better set expectations,
etc. Use one of the book's key tenants - that
shifting culture is about reminding more than
training - to direct how you approach the book.
Read it once, implement some of suggestions, and
then re-read the book to REMIND yourself of the
goal and add another idea for engaging your team
to "outbehave."
